Joseph M. Primo is Executive Director of Good Grief, Inc. in Morristown and Princeton, New Jersey; and President of The
National Alliance for Grieving Children. A graduate of Yale Divinity School and a former hospice chaplain, Primo is the
author of âThe Business of Griefâ in At the End of Life: True Stories about How We Die; and blogger for the
New Jersey Star-Ledger. He has appeared on CNN and Fox as a grief advocate.