Powerful Persuasion - eBook [ePub]

Multimedia Witness in Christian Worship

E-Book
Powerful Persuasion - eBook [ePub]
E-Book ISBN: 9781426748813
$24.99 Show Buy

Published August 2005

When it comes to communicating the gospel through new media and technologies, churches are often faced with one of two bad options. Either they can reject these new vehicles for sharing the faith as “not the way we’ve always done it”; or they can uncritically embrace them, failing to see that when not understood properly these media can obscure the gospel message just as much as they can communicate it. If they are going to reach the generations formed by electronic culture, churches must engage in a new evangelism, one that makes use of new technologies and cultural expressions. Sample explains how the electronic generations receive and process the information communicated by new media, and how the ways in which our consumerist culture makes use of those media are not good models for how the church can employ them to spread the message of Jesus Christ.

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About the Author

Tex Sample

Tex Sample is a specialist in church and society, a much sought-after lecturer, storyteller, workshop leader and consultant. He is also the Robert B. And Kathleen Rogers Professor Emeritus of Church and Society at The Saint Paul School of Theology. He lives in Kansas City, Missouri.